When entering a trade show, you can see that each element of a booth tells a story. The bright graphics, design, lights, and finishes all contribute to the way attendees engage with a brand. Behind this effect is collaboration between designers and exhibition stand builders. Designers transform ideas into realities, whereas exhibition stand builders work with those ideas and come up with a creative exhibit on the show floor. Brands shine, grab their place in the limelight, and create a memorable impression when the two are in good sync. 1. Why Collaboration Matters Designers are concerned with creativity, while the exhibition stand design Netherlands is concerned with implementation. You can have the most creative idea, but without the right builder, it might not become a functional and safe stand. A builder can, however, only go so far without good creative direction. When the two work together, your booth has: An original design that captures your brand. Solid ...