You planned the layout of your booth and rented it. Everything was shipped on time. Finally, you put some branded pens into a bowl, and you figured the giveaway campaign was also done.
This
happens all too often at trade shows. A free pen, free keyring, or a candy
hurts the brand more than anything.
1.
The Cheap Giveaway Expels the Crowd
Generic
items like branded key chains and cheap tote bags attract people looking for
freebies. They take what’s being handed out to them but never stop for a
meaningful conversation.
The booth
is crowded. The staff is busy. And after a long day, you review your leads and
find yourself with a list of prospects that have no interest in buying
anything.
At a custom trade show booth Germany, which demands that brands earn their prospects, a cheap giveaway does worse than nothing. In fact, it sends a very clear message that your brand is cutting corners. This perception won’t go away easily.
2.
Prize Games Pose the Same Issue
Spin-the-wheel
games and prize draws appear to be logical strategies to add. They attract
crowds and generate excitement.
But
consider individuals who join a prize draw. Everyone joins it, whether it’s a
purchaser who requires your services, a student who just passes by, or a person
attending merely because of the iPad mentioned as a prize. You spend your
entire show with individuals who will never be your customers.
The consistent
feedback from our exhibition booth contractors Las Vegas has been that
booths utilizing prizes in giveaways receive lots of traffic but poor leads. It
is a way to disaster when following up with the potential customer.
3.
What Really Works
Forget
volume; think value. This is how you really turn booth traffic into sales
leads:
- Branded items of high quality – A premium product
that people will use keeps your brand top of mind for weeks. A fine
notebook, a nice leather card holder, or an excellent piece of luggage
will keep your brand in mind during meetings and other business events.
- Unique digital products – Offer a free audit,
industry reports, or invite them to join an exclusive webinar. It will
bring only the serious leads to your booth because everyone will have
something personal to talk about.
- Experience-driven
offers –
Invite them for a private demonstration, a sponsored lunch, or a
one-on-one consultation. At AllSpac Group, our exhibition stand contractors Las Vegas can help you design a
separate consultation room within your booth.
Conclusion
The success
of your giveaway plan is interconnected with your booth setup. Creating an
impressive custom trade show booth
Germany is the first step in conveying high quality without having to
hand out anything. It pre-qualifies attendees on behalf of your company,
setting expectations for what the brand stands for, even from afar.
At AllSpace
Group, our design focuses on drawing the attention of potential buyers with the
right environment that stimulates conversation. The same applies to your
giveaway plan.
Learn more
about our custom booth design approach now and build an exhibit that works as
hard as your sales team.
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